By: Art

Art — Sat, 31 Oct 2009 05:53:04 +0000

Thanks for commenting Joe’
Yes it seems that some interior designers and home owners for that matter do not really understand the versatility of an artist. There are those out there that do and these are the clients that need to be focused on. The problem with marketing ourselves is that we as artists just do not have the skills to do it successfully which is why its a good idea to hire a professional. In these economic times though its nearly impossible for us to do so. One of the things I have learned, is the harder you try to sell yourself the less likely people will buy from you. I have actually found better success in getting involved with the community more by networking and going to social events. I don’t wear my “company shirts” or try to stand out in the crowd, I just go to these events and meet new people and ask about what they do before I jump right in and tell them what I do. No one likes to be “sold to”. I have obtained more leads simply by striking up casual conversation at these events and passing out my card only if the person really seems interested.
The interior design market is one of the hardest hits from this economy and I don’t try to market myself to them for two reasons. 1). The trend in the modern market is just not in demand for our skills unless you are working with “removable art” (acrylics on canvass impasto type work is very popular) sculptures, digital art, etc. 2). Many designers are struggling and are stressed. Rather than take the chance of making them feel pressured with a presentation by cold calling or “stopping by unannounced” I will send them an invitation to a networking event to try and help them with getting some business. People are looking for answers right now and if you become someone who is willing to network with other businesses at the social events you will soon see that people will start recommending you. Network Marketing is the future and is doing quite well locally, especially on the internet, I will be writing a blog post on the opportunities I have discovered to generate extra income for artists that has actually brought some unexpected results.

By: joe orsini

joe orsini — Thu, 29 Oct 2009 13:53:25 +0000

I have to say that you hit it right on about designers and their inability to recognize the versatile nature of the decorative arts.I had been in business in Miami since 1994 exclusivly as a decorative artist working with primarily designers and my biggest frustration is having to constantly re-educate them as to my ability to give them what they want.Unless they see that particular finish in front off them they assume you can’t produce it for them .I moved here last October and have been knocking on design firms doors trying to show my versatility as an artist and faux finisher.My biggest frustration is not being sure what each separate designer would like to see.While I have tried researching their tastes prior to going to their offices ,I leave packets with photos attempting to illustrate my versatility,along with info and designer and client referrals only to leave feeling like they don’t realize the range I am capable of.I try to see the trends coming and adjust but I am really struggling here. thanks for listening Joe Orsini-Orsini Arts -Ft Myers

Comments on: An Important Question that really hit home

By: Art

By: joe orsini